Studio Giano creatività

When imagination embraces the world

Friday March 4th, 2016 by admin

We work in a creative way and I do not think there can be any doubt about this.
Perhaps there may be misunderstandings about what the word “creativity” means. Often it is believed to be synonymous with transgression or the inspiration of particularly gifted minds. Anna Maria Testa reminds us that we must be wary of those who claim that creative solutions can be reached without sweat and toil. In fact, according to Thomas Edison, creativity consists of 1 per cent inspiration and 99 per cent sweat. Moreover, according to Umberto Eco, creativity is the capacity to combine existing elements in new ways. It is a style of thinking that, like all our activities, can be improved and developed. Hence, to increase the potential of our style of thinking every day with passion and enthusiasm, we feed our curiosity and we keep on asking ourselves different questions about what we observe.

“Imagination is more important than knowledge.
Knowledge is limited, while imagination embraces the entire world.”

A. Einstein

The questions we ask sometimes bring unexpected encounters.
This is the case with Bruno Gallo, a young Italian researcher, one of many today carrying out research in a foreign university.

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Bruno has agreed to share his passion and enthusiasm with us, key features that he expresses in his PhD research, supervised by prof. Guy Woodward at Imperial College London. Bruno is part of a large project, suggestively called “The Ring of Fire”, which aims to study the effects of global warming in 5 high latitude geothermal sites: Iceland, Svalbard, Greenland, Alaska, and Kamchatka. What we loved most was the theme of the project, which concerns us all. We got caught up in the enthusiasm by which the story was told. And we are passionate to see how, even in a purely scientific environment, imagination and creativity anchored to sweat and passion can anticipate and transcend the boundaries of knowledge.


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